How Does Music Affect Fashion in 2018
From Swinging London to the New Romantics, music and fashion take long gone together similar mum jeans and a breton pinnacle. These days, cheers to Kanye W's Yeezys, crud music's tracksuit fever and the grunge aesthetic channelled by everyone from Saint Laurent to Urban Outfitters, it'due south a bond that is tighter than ever. Unsurprisingly, and then, in that location's an app for that, one which aims to dribble your music taste into style tips.
The catchily-titled Eison Triple Thread works similar this: once downloaded, it matches the user's virtually-listened-to Spotify tracks with inspiration boards and then generates suggestions of items to buy. In short, information technology takes a song and converts it into insights on an creative person. "So a guy who was born betwixt 1984 and 1988, likes hip-hop and works in tech in San Francisco will probably like clothing that's on-trend," founder Julian Eison said earlier this year. "And people who listen to 60s music similar the Beatles will have suggestions like high-ascension jeans and corduroy." The take hold of is the clothes are all manufactured by the company and, currently, information technology's open only to men in the US, which could feel sexist if it weren't for the fact that civilization repeatedly emphasises the fact that many men struggle with their personal style (encounter: Queer Eye).
Eison's methodology is elementary: "When people go to concerts, they tend to dress like the other concertgoers or emulate the artist." But while his reasoning works to an extent – nearly British indie gigs are still a sea of plaid shirts, skinny jeans and Physician Martens, with festival fashion now its own summery, Little Mix-esque niche – it does feel similar an oversimplification. He is, however, keen to emphasise that his algorithm isn't every bit simple equally simply selling an artist's image back to their fans. Rather, information technology aims to "try and understand why [someone is] listening to that artist, and sympathize their relationship to way".
Simply is funnelling the bands nosotros listen to into Instagram-worthy looks really a replacement for the awkward joy of figuring out your ain manner? For me, information technology's a phase and a claiming I remember fondly, from poorly dyed red hair that ended up more than Ronald McDonald than Shirley Manson, to a Madonna-in-the-Guy-Ritchie-years tweed flat cap, to the jeans tighter than Pete Doherty'southward in 2002. One peculiarly bad era, around the release of Avril Lavigne's debut album, involved white vest tops that were actually just M&S pyjamas (although perhaps I was merely ahead of the sleepwear-every bit-daywear trend). Nowadays, I merits to have a vaguely grunge artful, though 90% of my wardrobe is from the Oxford Street branch of Topshop, then my rock credentials come up veiled in substantial amounts of polyester.
Douglas Greenwood, a journalist covering music and fashion for i-D magazine, believes that the relationship between both disciplines is actually stronger than ever. He notes that almost big brands "take got to where they are non by being highly respected by other fashion designers but more then by the clout they become from having major figures in the music industry wear their stuff". He besides cites the labels that take benefitted from their relationship with musicians, amidst them Dior Homme's Kim Jones (A$AP Rocky) and Louis Vuitton'southward Virgil Abloh (Kanye Due west), the latter of which also appointed the fashion house's first music manager, British DJ Benji B.
However, he is dubious of trying to reduce the relationship to algorithms. "There's a difference between stylists and personal way that'southward put together for you by a reckoner that says here's how to dress if you heed to folk, or trap or bubblegum popular," he says. "You sort of gamble piling all those people into the wrong categories, and hypebeast [streetwear fans who will do anything to be ahead of the curve] civilization seeping into every other genre of music."
Another thing to consider: is everyone's dress sense inspired by their music taste anyway? I'g thinking of people such as my friend Josie, who listens most exclusively to rap but dresses in 50s-fashion boatneck dresses and is often asked whether she'south French considering pourquoi not? (Footling do strangers know her favourite song is by Lil Wayne.) Sure, in that location's my friend Penny, who recently cut all her hair off and bleached the stubble white prior to a sabbatical in Berlin where she listened to techno every night, but I feel like it'south the sort of bold stylistic movement she would have gone for regardless.
And what of those folk who merits non to listen to annihilation merely Ed Sheeran? Band T-shirts, some other big trend of contempo times, tin can include merch (call back Justin Bieber's Vetements-aping designs or Lorde's vintage movie poster-style tees), simply are frequently more closely linked with high-fashion inspo (ie Nicolas Ghesquière kicking off the trend by channelling Iron Maiden at Balenciaga dorsum in 2012) and disposable loftier-street fashion iterations. Even if your music does influence your taste, not everything is without controversy. "I think, every bit a queer person, your relationship with [rap] and that kind of dressing can exist skewed because [the genre is] inherently homophobic," Greenwood adds. This in itself is a controversial area; while historically true, the ascension of queer rap, from Frank Ocean to Brockhampton, definitely makes the distinction less clear cutting than it might have one time been.
Equally the human relationship betwixt music and mode changes and evolves, it seems technology could provide a novel jumping-off indicate, without replacing our tastemaking skills altogether. "It's a conversation and a relationship with the user we're edifice over time," Eison says. "Information technology's not as elementary as associating a style with an creative person." And so, the next fourth dimension you're trying to selection the perfect outfit, perhaps look instead to your playlist, and pray that all those days spent listening to the Mamma Mia II soundtrack don't translate into sequinned Spandex.
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